04 — Full Findings
Page-by-Page Review
No appointment booking button exists above the fold
New patients arrive ready to schedule and leave without taking any action
Place a prominent "Book an Appointment" button in the hero, above the fold on every device — this is the primary action the site exists to drive
Replace stock photography with real photos of the offices, the care team, and patient interactions — authenticity converts; generic imagery does not
Add a proof strip immediately below the hero: 15+ years in practice, 3 locations, 4.6-star Google average, board-certified providers — numbers that establish credibility in seconds
The services page lists four specialties with no descriptions or guidance
Patients researching whether Meridian treats their condition find nothing and move on
Build a dedicated page for each specialty — conditions treated, what to expect at your visit, who the providers are, and a direct booking path for that service
For Urgent Care specifically, lead with walk-in availability, accepted insurance, and what to bring — this page serves the highest-urgency visitors on the site
Add a "Is this right for me?" section per specialty that helps patients self-triage between Primary Care and Urgent Care — a common source of confusion and a missed conversion
Provider bios don't show who is currently accepting new patients
The first question every new patient has goes unanswered before they call
Add a visible "Accepting New Patients" / "Waitlist Only" indicator on every provider card and profile page — surface this before the patient calls
Standardize all headshots: same crop, same background, same professional quality — invest in a half-day team photo session; this is the highest-ROI visual asset the site can have
Expand each provider bio to include clinical interests, languages spoken, years at Meridian, and one personal note — patients choose doctors they feel they can talk to
Three location listings have no maps, unclear hours, and no services-per-office breakdown
Patients call to ask questions the website should answer
Embed a Google Map for each location so patients can see proximity and get directions without leaving the page
Display hours in a clean table format; note which services are available at each location — not all three offices offer every specialty
Add parking and transit notes for each office — a small addition that visibly reduces patient friction and signals that the practice has thought about the full experience
05 — Action Plan
Prioritized Action Plan
Ordered by patient impact — the items at the top have the highest potential to convert more site visitors into booked appointments.
| Priority |
Action |
Effort |
Impact |
| Critical |
Add a prominent "Book an Appointment" CTA to the homepage hero — visible above the fold on all screen sizes, linking directly into the scheduling flow |
Low |
|
| Critical |
Replace stock photography with real team and office photos — a half-day photo session covers the homepage hero, provider headshots, and location images in one investment |
Medium |
|
| High |
Add "Accepting New Patients" status to every provider card and profile — the single most-asked question before a patient calls; surface it before they have to |
Low |
|
| High |
Build out each specialty with a dedicated service page — conditions treated, what to expect, which providers, and a direct booking path per specialty |
Medium |
|
| High |
Add a proof strip to the homepage — years in practice, locations, Google rating, board certifications — credibility cues visible in the first screen before a visitor reads a word |
Low |
|
| Medium |
Embed Google Maps and restructure hours for each location — scannable hours table, services-per-location note, parking info — eliminates the most common pre-visit phone calls |
Low |
|
06 — What's Next
This Is the Starter.
Starter Pro Goes Further.
Starter Audit · $400 · What This Covers
What This Audit Addresses
This Starter Audit covers the four pages that matter most to new patient conversion — homepage, services, providers, and locations.
- Homepage conversion and booking path
- Services page content and specialty differentiation
- Provider directory and new patient availability
- Locations, hours, and contact experience
Starter Pro · $800 · The Full Picture
Everything in Starter, Plus:
- Full 8-page review including Patient Resources, About, and Blog
- Visual identity system — color palette, typography, and design language recommendations
- Recommended features: online scheduling, patient portal integration, insurance verification
- Provider directory UX deep-dive and profile specifications
- 14-item priority matrix with phased implementation plan
Upgrade to Starter Pro →
07 — Let's Work Together
This Audit Is a Starting Point.
Here's What Comes Next.
This free audit covers four key areas — homepage conversion, services content, provider directory, and contact experience. It identifies what's holding the site back and maps out a clear path forward. A full engagement goes deeper: every page reviewed, a recommended features roadmap, an implementation plan matched to your timeline and budget, and a design partner who builds it with you.
Starter Pro — Complete page-by-page audit with visual identity system, recommended features, and full priority matrix. $800
Web Design & Build — Redesign and rebuild based on the audit findings: booking-first homepage, specialty pages, provider directory, location pages, and a content system your team can maintain
AI-Powered Build — Custom sites delivered with AI-accelerated development: faster than a traditional agency, more capable than anything Wix, GoDaddy, or Squarespace can produce, and no monthly platform fees. Every line of code is built for your business specifically. You own it outright.
Technical Consult — CMS selection, scheduling integration strategy, HIPAA-compliant form handling, and a phased roadmap matched to your practice's capacity
Prepared & Ready to Execute
Wilfredo Valle
Web Design · AI Build · Technical Consulting
Request a Free Audit
Typically responds within one business day