No "Book an Appointment" button above the fold. The hero contains a stock photo carousel and generic welcome text — the primary action a new patient wants to take is invisible on arrival.
Issue 02 — High
Services are listed as four plain text links with no descriptions. A patient researching Primary Care vs. Urgent Care finds nothing to help them decide — or choose Meridian over a competitor.
Issue 03 — High
15+ years of practice, a 4.6-star Google rating, and board-certified providers — none of it appears anywhere on the homepage. The practice's strongest selling points are invisible.
Welcome to Meridian
Compassionate Care for the Whole Family
Serving the Bay Area with primary care, urgent care, dermatology, and physical therapy across three convenient locations.
Meridian Medical Group has been providing quality healthcare to Bay Area families for over fifteen years. Our team of board-certified physicians and specialists is dedicated to providing compassionate, comprehensive care to patients of all ages.
Board-certified physicians and specialists serving Bay Area families for 15+ years. Primary care, urgent care, dermatology, and physical therapy — all under one group.
Text links buried below a generic welcome paragraph. No appointment booking path visible without scrolling.
What Changed
A single primary CTA — "Book an Appointment" — placed at the hero level, visible on every device without scrolling. The action the site exists to drive is now the first thing a new patient sees.